The cost of a massage is influenced by factors such as type, location, and therapist qualifications. Industry standards vary but standard massages can range from $60 to $150 for 50-90 minutes. Factors like location and therapist experience impact pricing, with upscale spas charging higher rates. Session duration and customization also affect prices, with extended sessions or specialized treatments costing more. Regular customers may be able to negotiate discounts or package deals, helping to save on massage costs.