Post-massage soreness (PMS), a temporary musculoskeletal discomfort following massage therapy, affects 75-85% of clients. Symptoms manifest 24-48 hours after treatment and can be mitigated with strategies such as gradual session intensity, self-myofascial release, and hydration. Research indicates that lower physical fitness levels, previous muscle soreness, and intense techniques contribute to greater PMS severity. Advances in technology and client-centered care can enhance understanding and minimize discomfort, emphasizing the importance of compassion, communication, and empathy in therapy practices.