The article explores why socks turn on our feet and examines the causes behind this common problem. It delves into friction and footwear mechanics, fabric texture, and personal factors that contribute to discomfort. The article also provides prevention strategies such as choosing breathable materials, stretchy and soft toe areas, and regular washing. A case study is presented on how custom-made sock production addresses the issue, highlighting researcher-led companies like Feetures that utilize technology for tailored fits.