Here is a 120-word abstract: The article delves into optimizing Facebook posts for maximum engagement by examining the ideal video size. It emphasizes the importance of selecting the right aspect ratio, considering mobile-centric design, and experimenting with unique formats to captivate audiences. Advanced editing techniques are also explored, including storyboarding, multi-track videos, and crafting compelling scripts. Additionally, the article highlights the significance of advanced storytelling and visual hierarchy in maximizing engagement, along with understanding color theory and creating depth and perspective. The conclusion emphasizes the importance of authenticity and personality in creating engaging content for both creators and viewers.